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互联网进化论--刘锋

 
 
 

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中国科学院研究生院虚拟经济与数据科学研究中心客座研究员,威客理论和互联网进化论创始人,intevl.com负责人

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Analysis On the Business Pattern of Witk…  

2007-09-09 09:42:00|  分类: 威客理论研究 |  标签: |举报 |字号 订阅

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前言:2007年9月  中国科学院研究生院管理学院工商管理硕士郭龙完成了《威客(witkey)的商业模式分析〉的英文翻译。感谢他的工作.
 
Analysis On the Business Pattern of Witkey
By Liu Feng
 
Since its rudimental websites emerged in 2002, witkey has never enjoyed its prosperity as that in 2005 when Google, Baidu, Sina, Yahoo and other main website operators entering this field. As a rising business pattern of internet, witkey has to confront with various problems, particularly, intellectual rights, fraudulence of users and classification of knowledge. Just like searching engines, witkey is deemed to be a wheel to impel the development of internet, but for its function in finding solutions for new problems by using man’s wisdom rather than machines’, which indicates the fable of “knowledge is wealth”.
I.     The Presence of Witkey
BBS presented in the late 70s’ when there was no explorer, searching engine, or individual websites, and performed its functions of issuing news, posting trade information, personal thoughts and interactive questions and answers. The former three functions were developed into independent websites for news, e-business and blogs and eventually formed their own portals, like sina, ebay, and Blog China, and the fourth function performing interactive questions and answers one is still in the way of separation.  Following are the demonstration of these functions separating from BBS.
1. The evolution of news website.
Analysis On the Business Pattern of Witk… - 刘锋 - 互联网进化论--刘锋
 
2.1 Eevolution of News Websites
 
2. Evolution of e-business websites
Analysis On the Business Pattern of Witk… - 刘锋 - 互联网进化论--刘锋
2.2 Evolution of e-business websites
3. Evolution of blog websiteAnalysis On the Business Pattern of Witk… - 刘锋 - 互联网进化论--刘锋
2.3 Evolution of blog websites
4. Evolution of Interactive website   
Analysis On the Business Pattern of Witk… - 刘锋 - 互联网进化论--刘锋
2.4 Evolution of Interactive website  
The fourth model separates from bbs is the origin of witkeys, by which term witkeys are those supplying solutions to specific problems with the support of individual knowledge, skills and experience. “witkey” refers to the key wit of them, therefore the mutual questions and answer is called witkey model. There is no portal of witkeys, except for the ,,,,which hints the practical effect of witkey.
II. Definition and illustration.
Witkey model: A fresh internet model by which intelligence, knowledge, capacity and experience are turned into practical turnovers. It can be applied in the fields of science, technology, working, life and study. Witkey model embodies human orientation and distribution according to work.
Witkeys: people who turns their intelligence, knowledge, capacity and experience into practical turnovers by solving problems occurring in science, technology, working, life and study and materializing the value of knowledge, intelligence, experience and skills.
A mature wikey model should consist five parts: question and awarded answer system, map of individual witkeys, intelligence trading platform and credit system(as in figure 2.5). The existing witkey websites mainly lack individual witmaps, business witmaps, trading platform of intelligence products and credit system, which make the core parts of witkey model.

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Analysis On the Business Pattern of Witk… - 刘锋 - 互联网进化论--刘锋
 
 
 
                               2.1 Model of Witkey
III. The practice and development of witkey.
Following are the three witkey practices:
1. Rewarding—The inquirer posts his questions with a specific award and witkeys tender for the right of answering them. The model websites are google answer, sina I ask, inquirers enjoying advantage.
2. Selling – Witkeys save their products of skills, knowledge and intelligence in the websits. The inquirers search for these products and buy it out, while witkeys enjoying advantages.
3. Witmap makes the most extraordinary fruits of witkey models as witmaps can integrate the key factors of witkeys such as location, expertise fields, interests and contact details to form a searching engine. 
The three practices above will unite as complete witkey websites.
Directions of witkeys:
After years of development, blogs can finally abandon free sharing and mark the price of individual intelligence products, which results in the formation of a platform for selling knowledge. When the inquirers’ demands are not met, they turn to awarding. Therefore witkeys were founded by providing these two services. 
With its awarding and trading system, an awarding website can accumulate all the valid answers to form a think tank, and offer these answers to the other inquirers. If awarding witkeys enables the individual witkeys to post their products in advance, and integrates with the knowledge selling functions, a complete witkey websits is accomplished.
Witmap is the ramification of awarding websites and knowledge selling websites, for the most dominant practice of witkeys is finding solutions by finding the right person.
The core values of witkey.
1. Internet is not for connecting machines but for connecting human brains.
2. In the elementary period of internet, everything is shared for free, but in the next period, prominence will be given to the value of experience, intelligence and knowledge.
Witkeys have a long way to go to realize these two targets.
Who can be witkey?
Not everybody is born to be witkeys. Firstly, witkeys have to be familiar with the internet and on-line interactive questions & answers. Secondly, witkeys are resourceful in valuable knowledge, intelligence and experience. And the others have to learn how to master knowledge and improve their expertise, and become a real witkey after they obtain some income from answering on-line interactive questions.
IV. the difference between witkeys, blogs and wikis.
Blogs and witkeys both come of BBS. The former refers to web logs and focuses on the expression of thoughts and feelings, and the purpose of blogs are to seek more understanding and support.
Wiki is deemed as the distortion generated from some minor functions of BBS. Traditionally, we post on BBS, administrative and the author reserving the the right of edition. Witkeys extends the authority to all the readers, but for its patterns more complex, for example, historical recovery system. 
Witkeys also rise from BBS as the distorted functions of interactive questions and answers. It displays the questions and all the answers before inquirers. To perform more complex a function, it can utilize the technology of blogs to found a knowledge base, and use technology of e-business to realize the exchanging of knowledge and information.
V. The problems of searching engines.
In 2005, searching engines became extraordinarily prosperous. Google, Baidu, Yahoo, Zhongsou ,Tianwang and the other companies rose in China, making the searching engines the dominant role in internet information. Also rose the problems of searching engines while assisting people in developing internet and scanning information.
1. Searching engines take the deposition value of internet information, including the news posted, the business information, academic articles and answers to questions and the other intelligence fruit with the cost of users’ time and thoughts. The value of these fruits is decided by the structure of internet, so the users can not manage the information of their own. So the outstanding success of engines is based on the free charge of using internet information, their market value should be the sum of turnovers of all internet users minus the cost of building engines. Baidu and Zhongsou lost a lawsuit in mp3 intellectual property case, American Press Association accuse Google of violating their rights by posting books on internet, and AFP sued against Google of violating its copyrights, all indicating crisis of searching engines.   
2. Searching engines searches for internet information under the rules by a few of elites. The importance of information is decided by computer programs or the price offered by information suppliers. The quality of result could not be insured. Page makers try to cheat computer programs and produce quantity of rubbish pages or repeated information; therefore users have to take time to find the right information in the result. It’s proved that rules by a few elites can never fight against the crowded cribbers.
3. A searching engine cannot get the real purpose of users. It can only search information with the input key words. It doesn’t think, nor does it produce logical answers. In the speech in CAS,Li Kaifu denoted, Google is now engaged in AI, and hopefully in the next 50 years searching engines can understand human being. When human vocabulary is renovating and broadening, tone, expressions and intonation can be combined to give expression to boundless kinds of meanings. It’s extremely difficult for the AI to fully understanding human language.
VI. The features of witkey.
1. witkey result in creative answers to questions. Human brain is powerful than any other super computer and internet is essentially a network of our brains that can exponentially magnify the advantage of human brains in solving problems in a creative way. Before the presence of witkey, internet only enables users to share knowledge and information, the purpose of blogs and wikis allowing users to supply intelligent products voluntarily to get the accumulated value of knowledge, which forms the core competitiveness of their IPO dream. However, if there is no effective motivation system, the crisis rises when the users find this secret.  Magically, witkey holds that the value of knowledge means not only the primarily monetary value, but pride and achievement, for only money presents the value of essential knowledge of human beings and dramatically reduces the meaningless information in internet.   
2. witkey creates flexible jobs and provides platforms for peoples around the world despite the boundary of place, time and working conditions. It supports free competition internet environment, more free time, creative ideas to serve the business with cost effective knowledge, skills and experience of  millions of witkeys, which can be realized by awarding Q & A and witmaps.  
3. witkey enriches the styles of internet service. Interactive Q & A website provides services to internet users in its specific field, together with e-business websites and blogs. Witkey has to promote itself through news websites and found its individual knowledge base through the techno ledge of blogs. Witey and e-business websites are mutually complementary, the former conducting on-line trading of intelligent products by combining internet system and payment system to transmitting words, pictures and videos, and the latter operating exchanging of real goods by combining internet payment system and off-line logistic system. The operation of witkey is far more cost-effective than that of e-business websites.
4. Witkey motives users in using internet. It encourage users to provides valuable products by enabling them to maintain economic interest with their knowledge, skills, intelligence and wisdom, so they are more likely to put more time in solving problems. At the same time, individuals would forward their articles of knowledge and experience in think-tank for charging others who might read.
6. witkey promote the protection of intellectual property rights. The problem of intellectual property rights is essentially caused by the structural defect of internet. The users of News websites, traditional e-business websites and BBS can not manage their own information. Once their intelligent products are posted on internet, they may lose control and spread to the whole internet by copying, editing or hyper-link. Blogs strengthened the control of users’ works in some extent for we can find what the origin of a work is through searching engine, although individual intelligent products are completely open and free of charge, and can be used by any other internet users. Accordingly, the author can not mark a price for his work. A mature witkey is composed of awarding system, blog, self-help pricing system and trading system. The author of work marks price for his valuable work, and the other has to pay to read them. When searching engines and the other websits hyper-links these works, the author can benefit. The legal effect will block those who paid for piracy, for it’s legally theft.
6. witkey promotes the internet real-name system. As a platform to supply intelligent products, witkey must insure the quality and credit in trading process, and real-name system becomes essential to perform its function in the interactive questions and answers, which is also a direction of development of internet.
VI. The problems of witkeys.
As an infant field of internet, witkeys have to face some problems, the solution of which has impact on the development of witkeys.
1. How to mark price of intelligent products.
In present times, people are unwilling to pay for the answers to their questions, few of them would pay more than one yuan. According to the 2-8 principle, 20% of the inquirers want to pay more than Yuan to find the right answers, and the rest 80% would be left for free sharing.
3. The classification of intelligent products. Knowledge is difficult to be classified as in which field.  Minute classification will cause inconvenience, and wider one will cause difficulty in positioning.
3. The demonstration and testing of intelligent products. Different from real product, intelligent product become worthless if shown to the customer. But customer will feel worried about the quality if not seeing in person.
4. The intellectual property. The intellectual property rights are reserved by the creator before trading, but intelligent products can be reused. The other customer has to face the intellectual property rights after the first trading.
5. The fraud in Witkey. As the most serious problems of witkeys, fraud blocks the witkey websites in real exchanging knowledge. Mainly the frauds can be committed by the inquirers by posting a question, getting the right answer, logging in with other identification and trading with inquirer himself. Or he may post a good question and make out an unqualified answer, charging the others who have interest to the answer.  
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